Offering a comfortable and socially distanced place to sit down at your booth shows visitors that you care about their needs. In-person trade show attendees typically spend most of the day on their feet. You can also give in-person attendees the opportunity to interact with your booth online and find out more about your business by including a QR code on your physical display that directs people to your virtual booth. Make your online exhibit more appealing to virtual attendees with an easy-to-navigate design featuring plenty of high-quality photos and videos. Just like your physical exhibit, your virtual booth should reflect your branding in color and tone. If your event is a hybrid of in-person and virtual elements, make sure your virtual booth is just as engaging as your physical booth. Enough space for visitors to comfortably engage with your booth while social distancing.Interactive elements like games, product demos, etc.High-quality images, including your logo.Brief messaging in a font that’s easy to read.Colors that match your company’s branding.An eye-catching trade show booth design includes: ![]() ![]() Whether people see your booth on social media or in person, an engaging design will always encourage them to visit. Don’t forget to share a photo of what your booth looks like across your social media channels with a caption detailing where to find it, to help attract more visitors to your exhibit. It’s also a good idea to use social media during the event to share photos and videos featuring the activities, games, giveaways, promotional swag, and other incentives that your booth offers. You should also use or create a relevant hashtag so visitors can find and engage with your business online before and during the trade show. Make announcements on all of your social media channels ahead of time to ensure your brand is fresh in attendees’ minds. Many trade show attendees already know which booths they plan to visit before the day of the event, so it’s important to use social media as part of your event marketing strategy. Attract Trade Show Visitors to Your Booth with These Four Ideas 1. We’ve put together this list of creative trade show booth ideas to help you attract more visitors. So, what can you do to direct people your way? At Mousegraphics, we print a variety of trade show materials, so we know a few things about effective expo booth design. Whether the event is in person, virtual, or hybrid, you won’t be the only exhibitor. ![]() Even with lower event attendance during the pandemic, trade shows and expos still give your business the opportunity to connect with a wider audience and generate new leads.
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